Key Responsibilities:
Assist in planning, developing, and executing digital marketing strategies across various channels (SEO, SEM, social media, email marketing, content marketing, etc.).
Manage and optimize paid ad campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms to maximize ROI.Monitor and analyze performance metrics and KPIs; provide regular reporting and actionable insights.Collaborate with creative and content teams to produce engaging and conversion-focused content
Support SEO efforts, including keyword research, on-page/off-page optimization, and technical audits
Manage website updates and improvements in coordination with the web development team.
Implement A/B testing strategies to improve user engagement and campaign effectiveness.
Stay updated with the latest digital trends, tools, and best practices.
Assist in budget planning and ensure effective allocation and utilization
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or related field.
3+ years of experience in digital marketing or a related role.
Proficiency in digital advertising platforms (Google Ads, Meta Ads Manager, etc.).
Strong understanding of SEO, analytics tools (Google Analytics, Search Console), and CRM/email marketing tools.
Good knowledge of CMS systems (e.g., WordPress) is a plus.
Excellent analytical, problem-solving, and project management skills.
Strong written and verbal communication skills.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment