Marketing and Business Development Manager
Marketing and Business Development Manager
At NAVA Agriculture, marketing is about understanding people — and building awareness about how our products can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more.
Objectives of this Role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test and evolve lead nurturing tactics.
Skills and Qualifications
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with an eye for creativity
Experience with marketing automation and CRM tools